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Dayna Frazer is a New York City–based creative producer integrating photography, visual strategy, and material-based craft. With a background in history and political science, she brings a research-oriented sensibility to visual direction, collaborating with brands to develop cohesive image systems across digital and physical environments, grounded in narrative and process.

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Dayna Frazer ensures that every visual choice has intention. Her belief is simple but powerful: visuals should not just look good, they should communicate something meaningful and measurable.

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Dayna Frazer ensures that every visual choice has intention. Her belief is simple but powerful: visuals should not just look good, they should communicate something meaningful and measurable.