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Dayna Frazer is a New York City–based creative producer integrating photography, visual strategy, and material-based craft. With a background in history and political science, she brings a research-oriented sensibility to visual direction, collaborating with brands to develop cohesive image systems across digital and physical environments, grounded in narrative and process.

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In this episode, we explore Dayna Frazer’s perspective on why material knowledge still matters in a digital-first creative industry, and how blending hands-on understanding with digital tools leads to more meaningful, sustainable, and innovative design outcomes.

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