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Dayna Frazer is a New York City–based creative producer integrating photography, visual strategy, and material-based craft. With a background in history and political science, she brings a research-oriented sensibility to visual direction, collaborating with brands to develop cohesive image systems across digital and physical environments, grounded in narrative and process.

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Dayna Frazer explores narrative-driven visual systems, sharing how research, material thinking, and cohesive storytelling shape impactful brand imagery. This episode unpacks her approach to building intentional visuals that balance cultural context, durability, and long-term creative direction.

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